Raising Awareness
People don’t read. I worked for a long time at various service jobs, and the one thing that sticks out in my mind, as a design challenge, is that people just don’t read things. Could be the sign is there to prevent a loss of life or injury, but chances are it will forever go unread. At my office, we have some rules that were going to be enforced for the first time ever, and I took it upon myself to try and make some placards that would get noticed.
Here are some typical bulletins. Nobody will ever look at them. There’s important stuff on there, but they will decompose before even 10 people read them.
This one, on the other hand, was designed to command attention. Obviously, it’s based on Alfred Leete’s Lord Kitchener poster, which was itself designed to inspire people to sign up to go die somewhere for their country. I like moustaches and old-tymey lookin’ stuff, so I decided to first grab people’s attention with this image, then substitute the text with my own.
It’s really easy to just type something out in Word using Times and call it a day, but for the extra effort it took to make these posters, the result is that people take notice and enjoy the parody while also taking in the information.
